Our history
Data is without a doubt the most important currency for marketers. And while there certainly is no shortage of data, what distinguishes successful marketers from the rest of the pack is their approach to gathering, enhancing, modeling, analyzing, interpreting, and using their data to drive marketing strategy.
In times marked by fierce competition, an abundance of lookalike products, multiple marketing channels, and fickle brand and consumer loyalties, PDMM will show clients how to break through the clutter with high impact acquisition campaigns and strategies.
For over 40 years, PDMM has been quietly providing some of the most dynamic direct marketers in the U.S. with leading-edge direct response research, list media buying strategies for their programs, and best-in-class solutions for audience development.
Joe Vergolino and Kevin Muth partner with clients in a way few other companies can. Their integrity and accountability has earned PDMM a stellar reputation in the industry, and an amazing list of companies that have relied on PDMM to deliver strategic direction and audience targeting needed for success. See Clients for full list.
Get in touch
Whether you have a specific need today or want to enlist a strategic partner to help launch a new campaign, we can help you.
Call us (561) 270-6430 today, or use our online form to submit a request to discuss your next campaign.
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Leadership
PRESIDENT
Joe Vergolino
Joe has been a direct response professional with PDMM since 1979, and has been President since 2000. He brings his expertise in marketing, campaign development, audience management, and campaign execution to every assignment. As a data strategist, he provides marketing solutions that aim to improve response, acquire new donors/customers, and build on existing relationships through data-driven knowledge and insights.
Joe always seeks the balance between campaign demands and the resources needed to achieve campaign goals. As a direct response marketing veteran, it’s his obligation to share with marketers the myriad campaign-tested solutions for all aspects of direct-response marketing — including acquisition and lead generation programs, segmentation and testing strategies, prospect audience analysis, direct media planning, analytical modeling, and database enhancement, among others.
Email: jvergolino@pdmm.us
Phone: (561) 270-6430
SENIOR VICE PRESIDENT
Kevin Muth
Kevin joined the PDMM family in 1993 and has been involved in every aspect of the business in the past 26 years. During his time at PDMM Kevin has held many positions — all of which have contributed to his strong marketing sense, exemplary client service skills, and his vast knowledge base of the direct response industry. He currently provides strategic direction and associated tactics to our B2C and B2B clients, focusing on a strong understanding of their marketing and business objectives.
Prior to joining PDMM, Kevin ran his family's business and various management positions in the retail department store environment. Outside of the office, Kevin devotes much of his free time to political activism.
Email: kmuth@pdmm.us
Phone: (561) 270-6488